Every startup is based on an idea that can either solve a problem or will increase the existing mechanism. In the similiar via, Richa Kar solved the issue of women buying lingerie from shops in the market .
#Who is Richa Kar?
Richa Kar is the Co-founder of Zivame . Zivame is a Banglore based startup for women attires.She founded Zivame in 2011 with her friend Kapil Karekar who already had worked with companies like Yahoo!, InMobi etc. for over 10 years. Kapil met with Richa when Richa was thinking about the concept of online retailing of lingerie.
Richa Kar was Born on 17 July 1980 in Jamshedpur belongs from a conventional family background. Her Parents was that time shocked by her decision but later on turned supportive.Her mother a homemaker could not mind by her daughter decision. She completed her education from a reputed college BITS Pilani in 2002 and then she worked for an IT company. She was always captivated by business operation that’s why she completed her MBA in 2007 from NMIMS after which she worked for 4 or a half years.
#Startup , Success Story of Richa
The Indian first lingeria website founder Richa Kar has entered the haloed club of successful female entrepreneur which is not a easy job.Her 1st start idea was born out of her realization from research,That time she decided to become founded a company. And, she founded Zivame , the word “Ziva” which means brilliant and “me” was added on by her.
She opened the 1st bra shopping website in India in 2011. Zivame is an online bra store started by Richa Kar. And now this company reached 5 million customers.
# Learned lesson by her:-
Today’s generation, we get new products or brands, she think from a woman’s point of view and not a business owner.This is where she only choose E-commerce , lingerie and then now Zivame , really E-commerce is her 1st choice . It maintains and respects your privacy ,because this category needs privacy .
Also every order has a story also keep a track of whether the loyality increased or not. Every business track consumer behaviour in this manner.All our customer care executives are women,and women love talking .So, when a women costumer and costumer agent meet over phone ,they start talking a lot which gives us a direct and clear feedback.
Hiring has to be right for every startup. People wish to see the vision. Everyone like the scope that a startup gives. It’s not only about the skill but also the mentality when it comes to hiring the peoples.She says-
If you are strong , focused and passionate about what you want to do , everything falls in place.